The close of the 2009 NASCAR season everyone looked to the 2010 season to bring a better day. TV ratings were the lowest we have seen in a decade and attendance at races were declining. Teams lost sponsorship due to a troubling economy, not just felt by the teams but also the fans as well.

As we have done, we looked for 2010 to bring a better day and so far it has. With the start of new teams in all three series and teams finding what little sponsorship is out there, the FOX network is picking up sponsorship wise as well. The network broadcasts the first 13 races of the NASCAR season and its biggest race of the year, the Daytona 500.

According to an article published by the SportsBusiness Journal, FOX is reporting that 80 percent of their ads for the Daytona 500 have been sold and the remaining 20 percent of the ads are expected to be sold before the race. The network’s ad sales are ahead 8-10 percent of last year’s figures for the remaining races on their schedule.

Companies like GoDaddy, Nationwide, and Cialis have made big buys as new advertisers for the 2010 season. Coming back for a regular season sponsor is Ford and Toyota, but this year General Motors joins in the mix as the only three automotive sponsors.

NASCAR is one of the only sports that team sponsors are not required to purchase a network sponsor.

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