Best Buy Takes NASCAR Sponsorship to Roush
Tuesday, 20 December 2011 21:10

matt-kenseth-best-buyWorldwide electronics retailer Best Buy announced today it will move its NASCAR sponsorship from Richard Petty Motorsports to Roush Fenway Racing beginning with the 2012 Sprint Cup Series season.


According to the release, Best Buy will appear as primary sponsor on the No. 17 of Matt Kenseth in nine races and the No. 99 of Carl Edwards for two events next year. Best Buy will also be an associate on the Fords of Kenseth and Edwards for the remainder of the schedule.


"We are extremely pleased to announce this partnership with Best Buy," said Jack Roush. "Best Buy is an industry leader and a top brand globally. They do a great deal to market and support their teams, and we are pleased to be working with an organization that is as enthusiastic about racing as Best Buy. We feel it is a great fit with our organization and we look forward to a great partnership together."


Best Buy backed A. J. Allmendinger's efforts in the No. 43 Richard Petty Motorsports Ford in 24 races during the 2011 campaign in a one year agreement.


"Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing," said Best Buy spokesman Drew Panayiotou. "Roush Fenway is a great fit [and] NASCAR continues to be a relevant way to connect with our customers. Our goal is to reach our audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments."


Richard Petty says his organization remains committed to a two-car operation in 2012 and beyond.


"We've had a successful and rewarding relationship with Best Buy for the past few years and appreciate all they have done for us," Petty said. "Although it's very disappointing that Best Buy is changing directions at this late date, we wish all our friends there the best in their future endeavors.


"Our plan has always been to run a two-car team [Allmendinger and Marcos Ambrose] in 2012 and we are continuing down that path. We have several partners that remain committed to the No. 43 team. We will move forward and explore all of our options in regard to its program in the coming weeks."


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